Why Does My Small Business Need A Website?
A website is a vital tool in digital marketing for small businesses. It not only helps a business increase its online presence, it also helps build credibility. A survey of more than 1,200 small business owners in the United States found that nearly one-fourth of small businesses do not have a website. Even though this may seem like an insignificant number, it is an indicator that a website is necessary for small businesses. Without a website, customers will have no way to locate your business online, which can negatively affect the credibility of your brand.
A website helps a business sell products and services and sets it apart from competitors. In addition, it helps a business establish credibility, because customers use the internet to research and learn about companies. Additionally, a website helps a small business stand out in a crowded market. Consumers are looking for information on their smart phones, tablets, and computers, so a website is a great way to connect with them.
A website allows a small business to reach customers worldwide. In fact, 46 percent of searches are directed toward a local business, and 72% of those people will visit the store they searched for. Even former customers will search for your business on the web if they need to, which is why a small business website is essential.
Small businesses can save time and money by investing in a website. By having a professional website, a business can attract new customers, which leads to revenue growth. Broadly can help your small business build a professional website that is attractive and effective. The most important benefit of a website is the reach that it provides.
A website lets people know what your business does, and gets them to take action. It communicates your brand mission and differentiates you from your competition. It also validates your expertise, and helps people trust your business. The website also allows a business to measure the results of its marketing. Research has shown that 77% of small businesses in the U.S. report that a website helps them find new customers.
A website also allows customers to contact you. It allows people to ask questions or make orders 24 hours a day. Customers want to know about your values, and a website lets them know that. They may also want to see photos of your past projects. Putting these images online helps them build trust.
Visitors to a website are more likely to return to a website if it is informative and offers valuable content. A website is the best way to build online authority. By presenting your products, services, and technology, you create a seamless experience for your customers. With this, you can capture their email addresses, schedule appointments, and process sales.
A poorly designed website can drive away 50% of your potential customers. This means you need to invest in the user experience to keep customers on your website. As the 80% of your profit comes from 20% of your customers, you need to create a website that will keep them happy. It is important to ensure that your website loads as quickly as possible. If it takes more than three seconds to load a page, it is unlikely that a potential customer will purchase.