"You have to spend money to make money."
This saying may be true, but you don't have to spend more than you should. Hiring a freelance marketer is much cheaper than having a full time in house help with benefits or hiring an agency.
5 Ways to Know You Should Hire a Freelance Marketer
1. You are too busy to do it yourself.
Prior you could keep up with the demand, but today you find yourself putting your marketing on the backburner. That may not hurt you tomorrow or even next week, but over the course of time, you will see a drop in phone calls, social media engagement, and eventually revenue. Marketing is a marathon and not a sprint and results are not always immediate- good or bad.
2. Disengaged Employees
Did you know your own social media can boost team morale and show unity? If your team members are taking on more work than they should tp help with marketing endeavors (or past there level of skill), freelance talent may be your solution to lighten the workload and help with online team recognition and spirit.
3. You are tired
Knowing your own limits is key to building trust within yourself and employees. If you are overworked and stressed, so are they. Lack of sleep from management can lead to a variety of health problems and overflow into being a toxic work environment. Don't' stay up all night trying to complete marketing tasks or stressing about things that should have been done. Your business is growing, and so are your marketing needs- this is a good thing.
4. You have no idea what SEO or GMB means.
We live in a digital age, being found online is crucial today. How many times have you heard or said, "Just Google it," Well you have to tell Google you exist. GMB (Google My Business) is a free tool you should be using, YESTERDAY. SEO (Search Engine Optimization) is essential to being discoverable for when people "just Google it." Google is the new Yellow Pages.
A freelance marketer is a remote subcontracted position, meaning you can use them when you need to. No full-time salary, a costly benefits package, or even the overhead for a fancy office space. Freelancers vs a large agency will be quicker and have less corporate regulations offering a great turnaround time.
So don't get in the 'weeds' with your growing business. Instead, let me help you knock out your marketing to-dos. Getting started is easy and cost-effective.
So, in conclusion, if you have not set aside a large budget for marketing, Ross and Roll is a great option. Together we can reach your business’ goals. Contact me today for a no-cost obligation chat!
Ross And Roll