Benefits and Challenges of Branding in Oklahoma
If you're interested in marketing an Oklahoma Business, you've come to the right place. The state's economy is healthier than the national average, thanks in part to the oil and gas industry. Job growth in the state is outpacing the national average, and the energy industry is spending more money on marketing than any other sector. As a result, you can expect to see a corresponding increase in Oklahoma Business Marketing costs.
In Oklahoma, one way to improve your marketing plan is to consider the Made in Oklahoma Program. This program was created specifically to help small/new Oklahoma businesses. The program was founded and operated by the Market Development Division of the Oklahoma Department of Agriculture. Since then, it has assisted hundreds of Oklahoma businesses. Some of the members include companies selling non-food items, health/beauty products, gift baskets, home decor items, and farm supplies. This article outlines the benefits and challenges of branding in Oklahoma.
"Created for Oklahoma’s entrepreneurs, the Made In Oklahoma Program focuses on economic growth and development. This free-to-join program is intended for small businesses who grow, process or manufacture a good within Oklahoma. All products, whether they are a food item or a handcrafted good, are welcome so long as they are made in our state.
Being a member of the program provides benefits such as: being featured on social media, listed on our website, free use of our logo, cost-share marketing at events and more. The following are a few of the major events members can be a part of at a significantly reduced cost: Oklahoma State Fair, Tulsa State Fair, Tulsa Home and Garden Show and Ag Day at the Capitol. Retail locations who sell Made in Oklahoma products are also welcomed to join, and benefit from being a member of the program."