5 Impactful Tools For Small Business Marketing
Small business owners know they have to wear all the hats: accountant, customer service, quality control, and the marketing hat! But finding time to wear each hat is hard! Having marketing tools that help simplify your life and make big impacts is important.
I have worn many hats when it comes to business and my largest takeaway is you have to have the right tools to make it all happen in 24 hours. Here are some of the biggest marketing tooltips I can suggest.
Canva is the perfect tool for small business owners. The free version is ok, but for under $200 a year, the paid version is a steal. With Canva, a person can easily brand their business and keep a solid theme. The built-in templates are 100% customizable and intuitive to use. Canva makes building content easy. They always offer new perks and features, just recently: you can schedule your social media posts directly from Canva to your social media platforms like Facebook and Instagram. And don't forget to download the mobile app.
This is not my first time writing about GMB, because it’s a key tool you must use in your small business. Setting up your Google My Business account should be a top step in business creation. It’s a simple, but multi-step process, which is why it gets forgotten or halfway completed. Also, find a Grow With Google class around you, or virtually. They are free and a great networking opportunity.
The power of the pen still has power. It takes a tribe to support an entrepreneur, never forget to show your loved ones and your referrals some love. This doesn’t have to be a pricey gift, a simple handwritten thank you letter can go a very long way.
Your business website is not just a place online. A website should be a working tool that simplifies your workflow and generates leads, sales, and traffic. When I design a website, I help my customers integrate apps and workflow that make sense for them. Each industry is different and needs individual functions from chats, contests, shops, email marketing, and more. But your website should be so much more than just a virtual stop- it should be a key tool that helps you every day and while you sleep.
I see clients, friends, and even myself make the biggest mistakes under this category. Do you take a break? Not for the kids, the spouse, or the folks, but for you!! What does your self-care look like? Is it time with God in the morning, a killer gym session with your favorite music, or perhaps a relaxing soak in the hot tub? Everyone has self-care that looks different- but never forget you. Business is hard, and you can’t get juice from an empty bottle.